BIMA & The Joy of Work with Bruce Daisley – A Review

In every organisation, the workplace culture has a considerable effect on the productivity of employees. This is because if a working environment makes them feel good and positive about what they do, they will be more productive. However, if the environment is infected with negativity, this has the opposite effect on employees feeling disillusioned and stressed, sometimes to the detriment of their health.

I recently attended an event organised by BIMA (British Interactive Media Association) at The Plaza in Liverpool. Presented by Bruce Daisley who is the European VP of Twitter, the purpose of this event was to look at how workplace culture affects an employee’s productivity. The event began with a delicious lunch, followed by Bruce’s talk, a Q&A session, before finishing with an opportunity to have a free copy of Bruce’s new book The Joy of Work, signed by the man himself.

Following the lunch, Bruce introduced the talk by starting with his background. This was before speaking in detail about how the modern workplace environment is becoming increasingly permeated with stress, affecting not only the physical and mental wellbeing of employees, but also the creativity and productivity of organisations. Reasons include the changing digitalisation of the business world, the feeling of being overworked or underutilised, and the constant daily overload of information. In simple terms, as the modern workplace has changed, the levels of stress has soared through the roof.

I was impressed with how Bruce talked about how stress and negativity in the workplace affects creativity. This is because when under pressure (e.g. sitting at your desk waiting for ideas), the thinking of fresh ideas when under the microscope destroys an individual’s creative capacity. I have always believed that good ideas only come to you when you are relaxed, and this certainly reaffirmed this for me.

Bruce also made other interesting points related to stress, and the negative effects on creativity. These gave me plenty to consider about what the workplace environments of the future need for employees to feel positive, and for creativity to thrive.

These points include the following:

1. Modern working systems thrive on overwork.
2. Physical productivity goes down when we are overworked.
3. We are very close to a burnout generation.
4. Creativity gets killed when put under the gun.
5. The human brain is configured to make a certain number of decisions per day.
6. Mental fatigue is when the quality of decisions made drops.
7. In order to be productive, it is vitally important to recover well.
8. Weekend e-mails are a fast way to workplace burnout.
9. Sleep is a real performance-enhancing activity.
10. Creative offices have more face-to-face conversation between people.
11. Time when travelling is creative.
12. Stress lingers in the mind like a hangover.
13. Creativity is the last competitive advantage.

To promote a working culture that embraces creativity and encourages new ideas, there is plenty for organisations and individuals to consider. These include providing a workplace environment that supports employees by managing stress, promoting wellbeing and preventing overworking to maintain productivity and quality of decision making. Communication barriers must be removed to prevent individuals, teams, departments and groups from working within silos, by encouraging face-to-face communication between all parties.

On reflection, there were several takeaways that I learned. The first and most important was that stress kills creativity. The second is that being relaxed and loose in thought is when creativity happens. A third takeaway is that creative magic happens when humans work together. My final takeaway is the importance of mental recovery and replenish through sleep, relaxation and even mindfulness. What I have learned from all this and more, has given me a better understanding of what is required to be creative.

I loved every minute of the event. From the talk given by Bruce, to the intelligent and insightful questions asked by the audience, it was an experience that I gleamed so much learning from, of which I am truly grateful.

The event also allowed me the opportunity to network, mingle and share notes, experiences and compare understandings, with many familiar faces. These included Andy Kent from Angel Solutions, Ian Finch from Mando Agency, Gavin Sherratt of Mashbo, Phil Adams from Langtons, Alex Clark from Professional Liverpool, Leon McCowan from Your Business Mobiles, Nicola Forshaw from Mindfit and Sarah Lowe from Bruntwood. An added bonus was that I got a taste of using AR (Augmented Reality) technology provided by Holdens Agency, which involved viewing the venue surroundings in real-time over a superimposed image, which was an amazing experience.

My thanks go to Bruce for a thought-provoking talk, and for signing my copy of his book, which I am looking forward to reading and reviewing. Finally, I would like to thank everyone at Bruntwood, BIMA and LCR Activate for organising a terrific event.