Category Archives: DWF Young Professionals

DWF Liverpool Young Professionals Guest Speaker Event – Wednesday 22nd April 2015

A joy of attending a public lecture or guest speaker event is that you can be inspired by what you hear. Last month’s guest speaker event organised by DWF Liverpool Young Professionals, saw me feel this way.

I was intrigued by this event, as one of the two speakers on the night was Gary Millar. Gary is a successful entrepreneur, city councillor, business and charity champion and a passionate spokesman and supporter of the city of Liverpool. In addition to his brilliant work as former Lord Major of Liverpool, Gary is also an avid user of Twitter, which you can find him at @garymillar.

I have met and listened to Gary speak several times previously. However on this occasion, I listened to him talk about his personal journey, from his Edinburgh background, to his success in business, politics and his passion for charity and helping people. I was moved and speechless, as I listened to his words, which were spoken with such passion, sincerity, eloquence and positivity. Those words chimed with me, as I tried to saviour every word spoken.

The second speaker was Kurt Wilson. Kurt is a director and co-founder of Fuel Station that provides healthy food and nutritious shakes, tailored to the specific requirements of customers, from losing weight to improving health and well being. You can find more information at http://www.fuel-station.co.uk, or on Twitter at @FuelShakes.

Avid watchers of the hit BBC show The Apprentice will remember Kurt as a contestant who was the most successful Scouser, making it to Week 7 of the ninth series in 2014. Like with Gary, I was impressed with Kurt’s story. In addition, I also admired how he bounced back from his Apprentice experience, to build and develop his business, through hard-work, courage, determination and to engage with customers. Indeed one point, I learnt from Kurt is that you can learn from mistakes, which is something we can all keep in mind to remember.

Looking back, I thoroughly enjoyed the event, and with what both speakers had to say. The stories they told the audience certainly not only provided genuine food for thought, but they were a real delight to listen to.

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DWF Liverpool Young Professionals Guest Speaker Event – Thursday 12th February 2015

Hello reader!

On a freezing night last month, I was delighted to attend a fantastic guest speaker event.

Organised by DWF Young Professionals at their Liverpool offices, this was presented by Peter Page and Steve Dickson. Peter Page is a Business Growth Specialist for Marshall Turner, who works with clients to reduce costs and increase sales and profits. Steve Dickson is the Regional Director for Shopper Anonymous UK, who specialise in improving customer service for clients, through measurement, training and analytics, to help them increase profit levels.

This event was an opportunity for young and ambitious professionals like myself, to develop the important skill in working and caring for the needs of customers. This is increasingly relevant in the age of social media, as there is no hiding place!

In addition to being given the opportunity to network other Young Professionals, I also thoroughly enjoyed the event. I learnt some useful advice regarding customer care, which will assist me in my career development. These tips included:

How you communicate is the deadlock that either turns a prospective customer on or off.

  • Develop trust and understanding with the customer.
  • Listen to what they want, and never take them for granted.
  • Plan meetings with clients and prepare beforehand.
  • You need to know everything about your product.
  • Use emotion as leverage.
  • Know your competition’s strengths and weaknesses.
  • The purpose of business is to create and keep customers.
  • Poor service will drive customers away.
  • Take complaints and feedback seriously, and work with customers to make improvements.

Through the above, I now understand that all professionals are also sales people, regardless of industry. This is because we sell who we are to our customers, to create mutually beneficial relationships for both parties. However like a priceless china doll, these relationships are delicate in nature, as they consist of mutual trust and understanding. It is for this reason, that businesses lose customers, if the trust and understanding is damaged, due to poor communication or customer service.

To conclude, I was impressed with Peter and Steve, who drew on their vast experiences, to engage and inform the audience, with passion and enthusiasm, through the power of storytelling. It was a pleasure to listen to them, and also to have the opportunity to network afterwards was a delightful bonus.