Health and fitness is important to everyone. There are so many gyms and other fitness establishments that offer services to customers looking to exercise for various reasons, which is why the fitness industry is currently booming. Like any other business however, fitness establishments need to have their individual style or brand to attract customers.
At last month’s Weightmans Wednesday bi-monthly event, I was delighted to listen to Connor O’Brien the founder of Absolute Body Solutions (ABS), talk about the story of his business. It was a very good story too, from opening the first gym in Speke, to the latest gyms in Liverpool City Centre, and also recently in Manchester. In addition, Connor also talked about the rigorous attention to detail involved with ensuring the business performs and delivers the highest quality personal fitness training to customers. Listening to Connor speak, I recognised the crucial qualities of relentless hard-work, a strong emphasis of quality and consistency of performance when delivering services to customers, as well as Connor’s own passion for fitness.
For myself, I had a particular interest in this event, and of what I could learn from it. The result from listening to Connor’s story, was that I learned of the difficulties of being a good personal trainer and business person, because there are so many responsibilities involved with running both the front and back-end functions of the business. From the personal training of clients, to looking after the finance, marketing, as well monitoring the performance and continual development of the 19 personal trainers employed by ABS, I can only imagine and admire the tremendous work and dedication of everyone involved, that goes into making the business successful. This is why a key takeaway for any business owner is to surround themselves with the right people.
Connor also talked about how the fitness industry is changing. This involved the growth of online platforms such as YouTube to deliver personal training online to a wider audience. In the long term, I believe it will be interesting to see how gyms and personal trainers make use of online platforms. However technology will need to be tailored to suit the needs of gyms, personal trainers and their clients.
Overall it was a very good event, with plenty for me to take away and ponder for myself. This is because I came away thinking about my own self-improvement in my work and personal life, learning new methods and consistently applying them to develop as a person and as a professional.
In conclusion, I would like to thank Connor for sharing his story, and also to everyone at Weightmans for coming together, to organise and deliver an interesting evening.