Category Archives: The Platform

The Platform – Has Liverpool Got the Media it Needs?

There are so many media platforms in Liverpool today. From newspapers, online news and blog sites, the media representation of Liverpool has transformed beyond recognition.

At this month’s Platform event in Liverpool Science Park, I was delighted to attend and listen to an interesting debate, which looked at Liverpool’s media community. Led by representatives from the Liverpool Echo, BBC Radio Merseyside and Radio City Talk, this was a debate that was informative and engaging, with the panel and audience each having plenty to say. It was a lively discussion and at times very feisty!

Because media is a broad subject, this debate focused on how Liverpool is represented locally, where resources can be applied, the fairness of media coverage, and if any improvements can be made. The panel included Ryan McKernan from Agent Marketing, Paul O’Connor from Hit Search, Rosie Kenyon from Kenyons, Susan Lee from the Liverpool Echo, Pauline McAdam from BBC Radio Merseyside, Mick Coyle from Radio City Talk, and Liam Fogarty from the University of Central Lancashire.

I have learned plenty about the local media in Liverpool. For starters, print media is declining due to the fall in circulation, and fierce competition from online platforms. This means smaller print titles face a difficult and uncertain future, meaning some will cease to exist.

As a long-standing local newspaper, the Liverpool Echo continues to adapt and buck the trend for print media. This is through a combination of advertising revenue and their continued coverage of news representing all aspects of life in the city, including crime, politics and football. Indeed, I have learned the Echo recently saw a 60% surge in paper sales due to Liverpool’s recent dramatic Champions League semi-final victory over Barcelona, which shows how popular topics such as football helps to attract and grow audiences.

Advertising is also crucial for both traditional and digital media platforms. Whilst BBC Radio Merseyside is funded by the licence fee, others are reliant on revenue generated by advertising through audience growth, from the popularity of content created that connects and resonates with people. Therefore, to create and market content, it is important to know the target audience, and how to deliver and connect with them.

Despite the popularity of online platforms, I was also interested to learn that radio is still popular. Radio is a very simple concept that makes a connection with people and is also second to none when producing and delivering news, that relates to people in Liverpool. It also has the advantage of being continually able to rapidly adapt and produce content to fit the changing tone of these current times.

I also learned other interesting points related to Liverpool’s local media, which include the following.

  1. Engaging with people to get messages across.
  2. Need to be digitally literate and know how to use platforms properly.
  3. Plan what a campaign needs to do.
  4. Digital marketing is a very broad term.
  5. Know how to deliver content to a targeted audience.
  6. Content needs to tell stories that resonate with the audience.
  7. In negative stories, look for the positives.

Does Liverpool have the media it needs? Reflecting on what I have learned, I believe the media in Liverpool serves the city reasonably well. Platforms such as the Liverpool Echo, BBC Radio Merseyside and Radio City Talk produce content relevant to the city and its people, from local politics, public and mental health, environment, knife crime, government cuts, to other subjects such as football.

However, I also believe they can cover more stories related to the good things happening in Liverpool. These can include stories related to people, businesses, tourism and other topics. Indeed, there are several news websites such as Liverpool Business News, Good News Liverpool, My Planet Liverpool and The Guide Liverpool, which produce good quality content about positive things happening in the city.

I appreciate and respect that topics such as crime, local politics and football needs to be covered with limited media resources, as they are popular and helps sales. However, it is surely worth taking an occasional risk in covering other subjects, that may not get as much attention.

Is there any harm in trying?

In conclusion, I would like to thank all the panel members for their contribution to a lively debate, and to the members of the audience for their participation. My thanks also go to Liverpool Science Park for sponsoring the event. Finally, I would also like to thank Amanda Follit, Mick Ord, Garth Dallas and Steve Dickson, for organising a very thought-provoking discussion.

Advertisements

The Platform – Commercial Property in Liverpool

When attending networking events, it can be difficult to find one that focuses on quality of networking. This month I attended The Platform, which is a unique business networking event, in that it not only allows professionals to network, develop quality connections, and listen to top-level speakers, but it also allows them to talk about their businesses. It is the latter that separates The Platform from other events that I have attended previously.

Held at Hill Dickinson in Liverpool, the event’s theme looked at Liverpool’s commercial property sector. This included what the Liverpool City Region (LCR) has achieved, along with some of the shortcomings that can be addressed for the region to do better commercially. Being interested in what is happening in Liverpool, with regards to commercial developments and how the local and national economic landscape is changing, I was keen to find out more for myself.

To discuss Liverpool’s commercial property sector in detail, the event included a panel discussion featuring interactive questions submitted by attendees. The panel featured Sue Wrightthe_platform1-2 who is Signature Living’s Managing Director, Mark Lawler who is the Managing Director of Baltic Creative CIC and Alex McCann of Hill Dickinson. Each speaker talked about their businesses, and their opinions on the strengths and weaknesses of the LCR’s commercial property sector, which was interesting for me to learn about.

The discussion was a fascinating insight into the workings of the commercial sector of Liverpool. With the panel’s experience and knowledge, I discovered some interesting points about Liverpool’s commercial strengths and areas for improvement. These gave me plenty to ponder for myself, which I have included below.

  1. Despite economic uncertainty the commercial property sector in Liverpool is very buoyant.
  2. Investors are still coming from countries such as China and America to invest in the city region.
  3. Major successes include the growth of the Baltic Triangle, which has delivered 1500 jobs in the last five years.
  4. Liverpool has a fast developing digital and creative economy.
  5. 4% of economic growth comes from outside of Liverpool.
  6. Major infrastructure improvements in transport, telecommunications and others are needed.
  7. Getting the balance right between residential and commercial property is paramount.

From listening to the panel discussion, I gained a balanced understanding of Liverpool’s commercial property sector. What I have learned is the city region has a tremendous can-do attitude and massive appeal to global investors, evident from the development of the Baltic Triangle, and to the sight of massive cranes visible over the Liverpool skyline. Future developments such as the Ten Streets, Paddington Village and the Fabric District also bring many possibilities to transform the city region’s economy. Despite these currently difficult economic and political times, the city is looking ahead in an optimistic and positive mood.

I am also aware there is still plenty to improve upon for Liverpool and the surrounding boroughs e.g. Wirral, Sefton and Knowsley to realise their commercial potential. This means everyone in the city region need to not only come together, but to also have a single unifying purpose and vision that inspires, encourages and drives all to work together as one, for the greater good of the Liverpool City Region.

I enjoyed ethe_platform1-3verything about The Platform from start to finish. I loved the quality of the networking, the panel discussion, the conversations, and the plush surroundings. As a result, I am looking forward to attending the next Platform event, of which I recommend to any professional in business.

In conclusion, I would like to thank Garth Dallas, Steve Dickson, Amanda Follit and Mick Ord for organising the event, and to Sue Wright, Mark Lawler and Alex McCann for being such great and interesting speakers. My thanks also go to Hill Dickinson for hosting the event.