Recently I attended Social Media Meetup, which was held at Launch22 in Liverpool. This was organised by Mark Russell of bmicro, and featured knowledgeable speakers in Peter Buglass of Objective Comment Consultancy and Edward Ridding of Umami.
I had never been to this event before, although others in my network had recommended it, through word-of-mouth on LinkedIn. Therefore as a blogger, I decided to attend the event, and see what I could learn. It was certainly worth the investment of my time and energy.
The event featured a brief talk from both Peter and Edward, who shared their professional experiences of using social media, as part of their businesses. Peter and Edward also gave their views on the recent announcement of JD Wetherspoons, closing down their social media accounts, and allowed the audience to contribute to the discussion.
From this, the discussion opened up a wide range of opinions, leading to other relevant issues surrounding social media. These included how organisations collect and use personal data, to provide personalised communications to their customers. A typical example is Amazon using data collected on customers, to send personalised recommendations, based on browsing and shopping habits.
In addition, the event allowed the audience to ask each other questions, and discuss how to improve their online platforms. This was a good opportunity for me, to tap into the experience of the speakers and audience, who gave me some useful advice and pointers.
There was a real community feel to the event, as the audience was a diverse mix of professionals from different backgrounds, including entrepreneurs, digital marketers and bloggers. The bloggers I met included Jo Fitzimons who not only has a travel blog called Indiana Jo, but also a prosecco themed-blog called Visit Prosecco Italy. Another blogger I also met and was impressed by was Aditi Chawla, of Try New Today. Being surrounded by like-minded people, and a friendly dog called Buttons was very relaxing and pleasant, making this one of the nicest events I have ever attended, and one that I recommend to anyone.
If you have ever been to Launch22’s offices in Liverpool, I guarantee that it offers something completely different (in the words of Monty Python). As a co-working space, Launch22 has a quirkiness and homely environment allowing for entrepreneurs and creative-minded people to launch their dreams. Such homeliness was evident, when I noticed a huge teddy bear in the office.
To conclude, I would like to personally thank Mark, Peter and Edward, and everyone at Launch22 for putting together an evening, rich in learning, delightful conversation, and for the popcorn.
I shall certainly be looking forward, to attending another event in the near future!