Today the beer industry in Britain is changing, with the rise of micro-breweries. Creating their unique brand of real-ale, made from traditional and fresh ingredients, micro-breweries are proving very popular with the beer-buying British public.
At this month’s Weightmans Wednesday event in Liverpool, I was delighted to listen to an interesting talk from Mark Hensby of Liverpool Organic Brewery. Along with a packed audience, I was very keen to hear the story of the brewery’s success.
From the beginning of the brewery in 2008, to the success of Liverpool Gin and Real Ale Events, Mark gave a very eloquent talk, taking the audience on a journey. Even more pleasing was that Mark also allowed for audience participation throughout. Listening carefully, I was impressed with how Mark replied with modesty, dignity and humour.
Mark explained about his background, setting up the brewery, growing it and also how it has hosted many successful beer festivals, through Real Ale Events. Examples of such festivals include St George’s Hall and most notably St Luke’s Church, which have been successful. This has resulted in the positive effect of helping to breathe life into Liverpool’s historical landmarks, generating publicity and revenue. There was also a mention of a rum and prosecco event, which drew humming sounds of delight, from some audience members.
In difficult times, when the general beer market is declining, the real-ale market is growing. I learned the number of micro-breweries in the UK have grown from 400 to 1600 today, which is a clear sign of the popularity of naturally created ale. If there is a lesson to be learned, it is that market trends fluctuate, which apply to every industry.
Liverpool Organic Brewery has grown to be a real asset. Reflecting on the event, my opinion is that it captures the spirit of what is great about Liverpool. Not only has it been successful with customers in the UK and beyond, but it incorporates and respects the city’s identity, whilst promoting it internationally. The brewery also provides a wide variety of naturally crafted ales.
I would like to thank Mark Hensby, and also everyone at Weightmans for putting on an excellent evening. Just listening to Mark’s story was well worth the excellent turnout alone.