The Sales Dojo – Monday 18th May 2020

In this current lockdown, I have been trying to use the time constructively to sharpen the axe, with regards to developing my personal skills. This applies to everyone regardless of profession or occupation because sales are not just about selling products, it is also about selling your brand, who you are, and what you bring to clients that will enrich them. With more people working from home, and many businesses furloughed, it will be important to quickly adapt to survive in the future once we emerge into a post-lockdown climate.

At the recent Sales Dojo virtual webinar, I listened and learned some useful techniques, delivered by Steve McNicholas, Angela Scott and Steve Myers, who each contributed effectively.

The main point I took away was about how people have different behavioural styles. I not only understood the different styles, but I also learned about tailoring and adapting to them, of which I must confess I have not always consciously thought about previously, when engaging with people. Listening to this was like being metaphorically splashed in the face with ice-cold water, as I recognised this personal shortcoming of mine, and why I need to be consistent and tailor my approach when working with others.

In addition to styles of behaviour, I also learned it is important to take personal ownership, as this is the foundation of your success. Other useful points included the following below.

  1. Ensure that you have a clear and specific purpose.
  2. You must be mindful about why you are doing what you do.
  3. Think and understand the specifics that underpin your goals.
  4. 70% of engagement is driven by management.
  5. Communication needs to be clear to keep people engaged.
  6. You need to consistently set and revise your goals.
  7. Understand the question of why we get on with some people and not others.
  8. Always treat others the way they want to be treated, and not the way you want to be treated.

To summarise, it is important to communicate and engage with different people, by recognising and adapting to different behavioural styles. Secondly communication needs to be delivered clearly, with a solid and understandable purpose, that everyone can relate to and engage with, to ensure the best chances of success. Finally, it is also of paramount importance to learn and continually adapt. In these turbulent times, the ability and willingness to learn and evolve, will be vital for businesses and professionals in the future.

With this Sales Dojo being held virtually over the Internet via Zoom, it was a new experience to attend an online event from home. I rather enjoyed the webinar, as all the speakers were knowledgeable, clear, and concise in how they spoke and shared their knowledge, and importantly there was a sense of community, as everyone was able to contribute and chat online. I felt extremely comfortable throughout, as I was able to network and communicate effectively with other online attendees.

I would like to thank Steve McNicholas, Angela Scott, and Steve Myers for their outstanding contribution. My thanks also go to Leon McCowan and Chris Dawson, along with Professional Liverpool, for organising a superb online Sales Dojo webinar.

Thanks for reading!

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