Weightmans Wednesday – Veeno

In Liverpool, there are so many cafes that serve tea, coffee and snacks. However there is also a cafe called Veeno on Castle Street, which serves Italian wine and spuntini, which means little snacks and appetisers in Italian.

At last week’s event at Weightmans LLP in Liverpool, I had the pleasure of listening to a presentation on the background story of Veeno. This was delivered by Nino Caruso, the CEO and co-founder of the business. Nino delivered a delightful presentation on Veeno’s origins from co-founding the company with Andrea Zecchino in 2013.

Listening to Nino’s presentation, I was entranced by his story. Nino talked about his background in wine, forged through four generations of his family’s vineyard in Sicily, providing pure naturally produced Italian wine to over 35 countries, and how Andrea and himself, founded, grew and nurtured the business. In addition, Nino also talked about the future of Veeno, including the challenge of developing a corporate structure that supports the business, whilst retaining its unique identity.

From the event, I learned some interesting facts about Veeno, which I have listed below:

  1. Employs 150 people in the UK.
  2. As well as Liverpool and Manchester, they also have stores across the UK including Edinburgh, Leeds, Leicester and Nottingham.
  3. 10 more cafes are due to open in the UK in 2018.
  4. Veeno made £4.3 million in total revenue in 2017.

The facts above show how Veeno has grown as a business. However it is more than just an Italian cafe that serves wines and spuntini. They also host wine tasting sessions for businesses and groups of people. Having attended the occasional past event at Veeno, they are a completely unique experience which I recommend to anyone.

Nino’s presentation was more than just talking about Veeno’s success as a business. It was delivered with a soft and heartfelt tone. As Nino spoke, I picked up on his passion for wine, life and family, encapsulated with a beautiful photo of Nino and his wife, married in his family’s vineyard in gorgeous Sicily sunshine and blue skies. Closing the presentation when talking about his grandfather, I heard Nino’s voice crackling gently with emotion, which I found rather moving. It was a beautiful end to a beautiful event.

I would like to thank Nino for an informative and touching presentation, as well as Ricky Heath and everyone at Veeno. My thanks also go to everyone at Weightmans for organising a lovely evening of networking.

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