The Importance of Enhanced Communication

Communication skills are crucial, in the success of our personal and professional lives. Regardless of industry, professionals with enhanced communication skills can make the difference between winning an important contract, or losing it to a competitor and facing financial difficulties and potential ruin.

The reason that I am writing this is because I recently attended a breakfast meeting last month, organised by Merseyside Young Professionals (MYP) called “Career-enhancing Communication”. This was delivered by Andy Bounds, a renowned communications consultant, speaker and author, who has advised companies all over the world, on improving the communication skills of their staff. As a professional, at the beginning of my career, I am passionate about lifelong learning and improving my skills, through constant training and development. Therefore this was a meeting, I could not resist attending. I was really glad I did so!

Andy explained about how enhanced communication is crucial. This included the following necessities for successful communication:

  • Concise and clarity of information.
  • Being approachable.
  • Looking different from the competition.
  • How clients will be better off using you.
  • Putting the needs of the client first.
  • Empowering clients by giving them a choice.
  • Making things happen.

Clients, colleagues and managers will always have problems that require swift resolution, which suits their particular needs and requirements. Therefore the purpose of enhanced communication is to get information across to clients as accurate and concise as possible, through being knowledgeable, approachable and trustworthy, by addressing the needs of clients first. Through this, productive working relationships with clients, through getting points across in as few words as possible.

I was very much impressed with the quality and depth of Andy’s teaching, which has made realise the importance of communicating to others. I have also learned several tips including avoiding “fyi” in e-mails, and conclusion slides in presentations.

For more information on Andy Bounds, you can visit his official website, where you can also register for his Tuesday Tips. These are free e-mail communication tips


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